• Our go-to carbohydrate
  • Great for sensitive stomachs
  • Excellent alternative to grain
  • Complex carbohydrate for slow releasing energy
  • Lower glycaemic index than other carbohydrates
  • Anti-ageing properties
  • Very palatable


  • Highly digestible
  • Highly palatable
  • High in protein


  • High protein
  • Low-fat
  • Omega-3
  • Great for weight loss


  • High protein
  • Low in fat
  • Close to what they eat in the wild
  • Very palatable


  • Rich in amino acids vitamins and minerals
  • Highly digestible
  • High quality beef


  • Grain free carb
  • High in protein
  • High in fibre
  • Full of vitamins and minerals


  • Superfood
  • High in folic acid
  • Potassium to prevent infections and promote health
  • Good fibre
  • High in vitamin K and B for heart and Bone health and metabolism


  • High in folic acid
  • Great potassium, manganese and magnesium
  • Vitamin c, b and k
  • High in antioxidants
  • High in iron


  • High in vitamin A for eye Health and Vision
  • High in antioxidants help immune system and oral health
  • Helps cognitive function

Why Grain Free?

Dogs of all shapes and sizes, from Dachshunds to Great Danes, have evolved as carnivores and thrive on a high meat content diet. All carnivores find it difficult to digest grains. This is because they don’t have the enzyme called amylase in their saliva, which helps with the breakdown of starchy carbohydrates.

We use zero grain in our recipes to create a food that is high in meat, high in quality and which mimics as closely as possible, their natural diet, with the ease and simplicity of a complete dry food. This not only means a satisfied pooch, but also much less waste for their owners to clear up!

Why Freshly Prepared?

Freshly Prepared is a term used to describe the human grade quality raw and fresh meats used in our dry pet food recipes.

A unique cooking technology trademarked as “Freshtrusion” is used to cook the meats at a low temperature and low pressure.

This unique cooking process means that there is a higher nutrient bio-availability when fed to pets, with a more natural aroma and taste for an enjoyable, healthy and nutritious meal time.

The Freshly Prepared ingredients have other fantastic advantages including digestibility levels above 90% which is a better experience for both the pet and owner alike!!